Thanks, David! Bumf was the bane of my existence when I started out in journalism in the UK. I had to wade through piles of marketing copy and press releases every day, some brilliant, most of it dull, labored, and lengthy (ah, the joys of trade press and PR companies desperately trying to get products featured).

This gentle yet protracted form of torture was how our publisher ensured no journo or editor would ever write anything as tedious… We all went through it, we all hated it, yet his method was foolproof.

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