Thanks for your comment, James Jordan.
Alas, I think the word “feminism” itself has an abrasive effect on many people, men and women alike. We’re still seen as bra-burning lesbians, which is so very unfair.
Personally, I’m all for moving past the gender construct altogether.
A human is a human, and we’re all equal. (I’m French, this is literally the motto of my country: Liberté — Égalité — Fraternité… not that we’re great at applying it, mind you, but it does inform how many of us see the world. That motto is on all public buildings, all official correspondence, inescapable and drilled into us from a young age.)