That’s the idea behind what I write, Ann, and the reason why I try and tackle difficult topics so a conversation can happen. To me, that’s what engagement is, not just clicks and bucks at all cost.

However, I can’t help but question editorial standards – I believe they are necessary and the Medium guidelines aren’t sufficient. They get circumvented all the time for product placement and every now and then, you read something so callous it makes your skin crawl.

Or at least it does me.